Work
As one of the largest funders of Women of Color-led organizing in the United States, Groundswell Fund strengthens U.S. movements for reproductive and social justice by funding grassroots organizing.
Groundswell came to Teal with a challenge: Help us tell our story, lift up our incredible grantees, and demonstrate why the Fund is the best way to effectively support real social change.
We partnered to build new websites for Groundswell Fund (c3) and Groundswell Action Fund (c4) to power their blueprint for change: “moving $80M to grassroots organizing led by Women of Color and Transgender and Gender Non-Conforming people of color by 2026.”
Teal’s designers took an existing Groundswell Fund logo and expanded it into a visual design system with dynamic color, typography, and imagery. The wave-like elements of the logo layer and animate–ebbing and flowing–underneath authentic images of grantees. The subtle motion furthers the activation and dynamism of the site. Accessible, legible typography strikes a tone that’s approachable for funders and true to the Fund’s grassroots power-building work.
Groundswell Fund has spent nearly two decades building relationships with reproductive and social justice organizations. The fund created an “irrigation system” that helps donors and foundations pour in resources to support the vital organizing and movement-building work happening on the grounds of communities across the country.
The new website:
For the c4 Groundswell Action Fund, Teal used WordPress multisite to create a sibling site that feels related, but visually distinct. The site is distinguished with an energetic color palette rooted in deep purples, small typography shifts, and content that speaks to the legislative and electoral impact of this particular fund.
The result? A recognizable presence that is easy for the Groundswell team to manage, clear for users to navigate, and ready to support the electoral organizing efforts led by women and Trans People of Color.
With a powerful model for change, Groundswell Fund is proving that “when a foundation is run by and for those who come out of grassroots organizing, the giving looks different.” Across reproductive justice and nearly every major social issue, the Groundswell Fund team is supporting intersectional organizing and durable movements for progress. Teal is proud to support their work.
Teal Media is a woman-owned full-service creative agency based in Washington, DC. We offer UX research, web design & development, brand strategy, and creative support to mission-driven and nonprofit partners. We believe purposeful design can transform organizations, inspire action, and enable progress.
Groundswell Fund partnered with Teal Media on a six-month social media retainer to elevate their presence and engagement across platforms. Through strategic planning, thoughtful copywriting, eye-catching design, and ongoing performance optimization, the retainer resulted in:
141% increase in follower growth
301% Instagram link clicks
184% Facebook engagements
138% LinkedIn impressions
Working with a client so dedicated to equity and justice has been incredibly rewarding, and we’re proud to have supported Groundswell Fund in amplifying their mission.
Beeck Center partnered with Teal to raise awareness of their work, better tell their story of impact, and drive more interest and applications to the fellowship and student analyst program.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.