Work
+49.4% Sitewide organic sessions
-57.5% Bounce rate on resources content
+281% Measurable email engagement users
The Pediatric Brain Tumor Foundation (PBTF) serves as a guiding light for families during some of their most challenging times. By offering access to critical resources, ongoing research, clinical trial details, community connections, support, and fundraising events that unite people, PBTF is a one-of-a-kind lifeline for parents, caregivers, and affected siblings.
When Teal partnered with PBTF, our primary goals were to improve content accessibility, streamline content strategy, and create a user-centric experience.
PBTF’s previous website had a number of issues: Critical resources were buried within unsearchable PDFs, and content was distributed across the site without a clear strategy, making it hard for visitors to find what they needed.
PBTF needed to seamlessly integrate various content types and features across their website. Here are some of the key achievements from the project:
Teal designed a dynamic map, making it easy for users to find and register for local and national events. We built dedicated landing pages for PBTF to promote, and personalized and streamlined the information on individual event pages to reduce duplication and make them more accessible.
PBTF hosts a variety of events, ranging from their flagship “Ride for Kids” to numerous local ones across the country.
Teal implemented a consistent taxonomy and filtering system across the site, irrespective of content type, ensuring a user-friendly experience. That made it easier for users to navigate the site, providing them with a familiar experience whether they were reading stories, searching for grants, or exploring resources.
PBTF’s old website had a wealth of information locked away in PDFs, making it difficult for users to find valuable content. Teal created a user-friendly interface that easily extracted content from PDFs, which allowed PBTF to develop a searchable, filterable resource library. The resource library became a powerful new tool full of valuable resources for parents, caregivers, and researchers alike.
We presented the website to a few of our key board members, including a mother of a bereaved child—a woman who has always driven us to improve our branding and our experience with families. She was over the moon. I’ve never been more confident in a site launch. Thanks to your team for your partnership and patience.
Our partnership with PBTF has continued following the launch of the revamped site. We’re exploring a clinical trials finder to connect families with local treatment options, and conducting audience research to develop an online resource hub. PBTF’s digital journey is ongoing, and Teal is committed to helping them navigate it successfully.
Bold type, powerful portraits, and colorful illustrations shape a new brand and website to reflect MADRE’s unique approach to women's rights advocacy.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.