Teal Media partnered with TIME’S UP Now and the TIME’S UP Foundation to expand their visual identity and create the organization’s primary web presence. TIME’S UP already had incredible brand recognition, but they needed to amp up their digital presence to reflect the growing movement and showcase their expanding portfolio of work. That’s when they turned to Teal.
Teal captured the bold, diverse, and unapologetic nature of TIME’S UP. Before beginning the website design process, we worked closely with the TIME’S UP team to expand the organization’s visual identity. We introduced an updated color palette, abstract symbols, and new photography guidelines to create a brand experience that is authentic, current, and consistent across all TIME’S UP communication channels.
Teal Media has left an indelible mark on TIME’S UP... We undertook this website redesign during an exciting leadership transition and ahead of our second anniversary, so throughout this website project, we completely re-evaluated our visual identity and our tone of voice and re-imagined our vision, mission, and work. Through all the twists and turns, Teal kept us on track to meet our goals, delivering not one but two websites on time, under budget, and beyond our expectations.
